Sticky Web, Inc.'s 6,631,400 Patent is Solution for Evolving Industry

March 14, 2006 -- Sticky Web, Inc.'s 6,631,400 patent ("Patent") covers the evolution of the OPT-IN e-mail marketing and management industry.

"The Patent protects the key elements of OPT-IN e-mail marketing and management industry. Each step in the system represents the logical and efficient path a business would undertake in a successful OPT-IN e-mail marketing and management enterprise," stated Thomas L. DiStefano III, CEO of Sticky Web, Inc.

The system can be offered as an ASP model, installed on an individual desktop or it can be installed behind a corporate firewall. Users can, in any instance, send e-mails to specific targeted lists and then get reports analyzing how many e-mails were bounced, received and/or opened. The patented system integrates with the United States Post Office online direct mail system and the Federal Express online package tracking system, in that clients can use the Internet to log into the system to send OPT-IN e-mails and track delivery results, in real-time.

In a March 5, 2004, article Microsoft Corporation founder Bill Gates suggests stamps for e-mail. Microsoft has been researching this idea since 2001. This article can be viewed here. On February 6, 2006, Time Warner, Inc.'s, America Online Inc. (NYSE:TWX) Internet division and Yahoo, Inc. (NASDAQ:YHOO) said they planned to launch certified e-mail services that would bypass SPAM filters and deliver messages directly to subscribers. Both companies stated that they plan to charge 1/4 to 1 cent per e-mail delivered to their subscribers. These ideas represent an attempt to curtail SPAM by raising the cost per delivered e-mail.

With the recent announcement by AOL, Yahoo and Microsoft's Black Penney Project, and ongoing research, raising the cost for delivery of OPT-IN e-mail is gaining traction as an accepted cost of business marketing.

"It is my belief that this current trend and industry evolution propels our e-mail marketing and management Patent as the predominant solution for a secure and reliable OPT-IN platform that will fight the SPAM epidemic by properly pricing the delivery OPT-IN e-mail," stated Mr. DiStefano.

The estimated market spending on permission-based, or OPT-IN, e-mail marketing has grown to over $7 billion in 2005 according to independent studies. The studies do not include revenues generated from illegal SPAM operations.

About Sticky Web, Inc.
Sticky Web, Inc., corporate purpose is to manage, market, and license a portfolio of six patents and patents pending and five registered marks that provide elements of electronic document publishing, e-mail management and distribution, e-commerce and marketing tools, access management to electronic documents and electronic document collaboration. These proprietary technologies are protected by a portfolio of US patents and pending patent applications. For more information visit www.stickywebinc.com.

Forward-Looking Statements
This release may contain statements that are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. These statements are based on current estimates and projections about Sticky Web, Inc.'s business, which are derived in part on assumptions of its management, and are not guarantees of future performance, as such performance is difficult to predict. Actual outcomes and results may differ materially from what is expressed or forecasted in forward-looking statements due to numerous factors. Such factors include, but are not limited to, the Company's ability to execute effectively its business plan, the success of its patent licensing strategy, acquisition strategy, changes in the market for OPT-IN e-mail marketing solutions, changes in patent enforcement brought on by legislation, changes in market activity, the development of new products and services, the enhancement of existing products and services, competitive pressures (including price competition), system failures, economic and political conditions, changes in consumer behavior and the introduction of competing products having technological and/or other advantages. These and other risks should be read in conjunction herewith for a further discussion of important factors that could cause actual results to differ materially from those in the forward-looking statements. The Company assumes no obligation to update information concerning its expectations.

Contact:
Thomas L. DiStefano III
Sticky Web, Inc.
561-955-9295