Sticky Web's Estrela Acquisition to Provide Top Sales and Marketing Organization

October 24, 2006 Sticky Web, Inc., an intellectual property company with key Internet, software and business method patents in e-mail, collaboration, web creation, e-commerce, and security commented today on how its acquisitions sales and marketing organization will drive sales and earnings.

Sticky Web has been working with Estrela Marketing Solutions, Inc. since it signed a definitive agreement 2005. As a leader in the growing area of e-marketing, Estrela Marketing Solutions, Inc. provides its clients with over 50 million of the highest quality double verified OPT-IN e-mail recipients. Sticky Web has set out to utilize Estrela's proven sales and e-mail management expertise to drive sales through its OPT-IN ASP.

"Estrela's strengths in sales and marketing combined with our data management capabilities and patents inherent competitive advantage can only help in creating a leading online marketing company," Thomas L DiStefano III, CEO, Sticky Web, Inc.

Sticky Web's e-mail technology, which is protected by its patent portfolio, will be offered as an ASP to plan, schedule, track, certify and guarantee e-mail marketing and data management campaigns. The Company is planning to roll-out its global OPT-IN platform by January 2007.

"Our goal is to maximize the potential of our ASP with Estrela's sales and marketing organization," stated Thomas L DiStefano III, CEO, Sticky Web, Inc. "The OPT-IN industry generates over $7 billion annually and we are positioning ourselves as a leader," he continued.

A January closing is set for the acquisition.

About Sticky Web, Inc.

Sticky Web, Inc. is as a provider of web based applications and marketing products and services built through technology development and acquisitions and is licensing it's portfolio of six patents and patents pending that represent key Internet and software technologies and business methods. The patents cover electronic document publishing, e-mail management and distribution, e-commerce and marketing tools, access management to electronic documents and electronic document collaboration.

About Estrela Marketing Solutions, Inc.

Estrela Marketing Solutions, Inc., website address www.estrelams.com, is an e-mail marketing and management company committed to their clients' success. With decades of combined experience in marketing, Internet technologies, database management and art & design, Estrela makes the most effective use of its marketing expertise and support to provide consistent superior results.

For More Information Contact:
Thomas L. DiStefano III
CEO
561-955-9295
Sticky Web, Inc.